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eWEEK BrandTrak
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BrandTrak Overview
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A twice-yearly trendable brand research study measuring several aspects of a brand's success in the market:
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Part 1: Past 6 months purchasing trends: Allows vendors to track performance among eWEEK subscribers

  % WHO WILL CONSIDER THE BRAND FOR NEXT PURCHASE
  % WHO WILL VERY STRONGLY OR STRONGLY CONSIDER THE BRAND FOR NEXT PURCHASE
  % WHO RECOMMENDED BRAND IN PAST SIX MONTHS
  % WHO PURCHASED BRAND IN PAST SIX MONTHS
Sample: Wave 3 BrandTrak Computer Displays. Question: Will consider purchasing
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Part 2: Buyers' perceptions of the most purchased and recommended brands
 WHICH ATTRIBUTES DO RESPONDENTS MOST ASSOCIATE WITH THE BRANDS THEY HAVE PURCHASED/RECOMMENDED?
Sample: Wave 3 BrandTrak Computer Displays. Question: Attribute strength and weakness
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eWEEK BRANDTRAK: Fast Facts
Premiere Study: July 2004
Frequency: Twice yearly
Brands Covered: 150+
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