| Circulation Statement - BPA DECEMBER 2007 |
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| Home > Print > Circulation |
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| Readership Overview |
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eWEEK subscribers are actively involved in buying enterprise technology. From creating strategy, to evaluating brands, to specifying vendors and authorizing purchases, eWEEK subscribers are at the core of each stage of the IT buying process, making them prime targets for high-technology marketers. And they consistently turn to eWEEK for the technically deep information they need.
Through our subscriber qualifiers, eWEEK is able to provide advertisers with the most involved, qualified audience across the entire IT buying process.
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eWEEK
Circulation 400,100
(Qualified 100%)
Qualification Summary |
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Purchase Responsibility across 3 or more Technology Categories |
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Active in the Specification, Recommendation, Purchase or Approval of Enterprise Business applications |
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Involved in their Organization's IT Decision-Making Process or buy, specify, recommend, approve the purchase of technology products |
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| Source: BPA December 2007 |
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| Current eWEEK BPA Statements |
| December 2007 BPA |
| May 2005 BPA Pass-Along |
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| JOB FUNCTION |
TOTAL RESPONDENTS |
PERCENT OF TOTAL QUALIFIED |
| C-Level IT Management (CIO/CTO/CSO/CISO/CTA)
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63,973 |
16.0 |
| VP of IT |
38,404 |
9.6 |
| Dir/ Sr Mgr IT |
114,277 |
28.6 |
| NET IT Management
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216,654 |
54.1 |
| C-Level Corporate Management
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76,093 |
19.0 |
| VP of Corporate Management |
30,085 |
7.5 |
| NET Corporate Management |
117,701
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29.4 |
| Purchasing Authority |
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| Global Operations
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103,734 |
30.5 |
| Enterprise-Wide IT Operations |
141,939 |
41.7 |
| IT Departments and Business Unit Operations
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168,603
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49.6 |
| Standards and Platforms/IT Architecture
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130,802 |
38.5 |
| Business Process Re-engineering/Compliance
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112,908
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33.2 |
| Role in the IT Decison Making Process |
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| Authorize Purchase |
228,295
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57.1 |
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Evaluate/Specify Brands/Vendors
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265,582 |
66.4 |
| Create IT Strategy
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214,315 |
53.6 |
| Determine IT Needs |
239,673 |
59.9 |
| Align Business & IT Goals
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190,484 |
47.6 |
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Manage Vendor Relationships
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176,025
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44.0 |
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